BookThug Logo

Above shows the original BookThug Press logo, designed by publisher Jay MillAr in 2004. In 2015, MillAr decided that a more compact logo was needed for electronic purposes as well as for branding.

Here is the new logo in use, which has been used for the BookThug app, for the spine of physical books and for the website. When I was asked to design a new logo, we decided to work from the original design (to maintain brand recognition) rather than to go with something completely unrelated.